EOS Takes Off

EOS lip balm has been an utter success outshining and outselling other similar products in the lip care market. EOS is selling with the same popularity level as some top of the line cult items in makeup and cosmetics. The Facebook bloggers and web video beauty gurus who promoted this product were doing so in every review. Even big name celebrities like Kim Kardashian could be seen toting this product and applying it in front of the photographers. How did such a small, $3 product achieve such a revered status?

It takes only a glimpse inside how the founders got the ball rolling to understand it’s exponential growth and popularity in just seven short years. The brand started small but with founders who had experience in running small startup companies. Another member of the group had come from big brand packaging, no surprise here in the genius packaging design EOS has come to be so famous for.

The three men asked women what they really wanted out of a lip care product, they listened, and they delivered. The success they saw ultimately had to do with designing a product that catered to what women actually wanted. They gave them a balm product that was easy to apply in an all natural formulation with brilliant modern looking packaging. The brightly colored spheres were easy to find, hold, apply, and close. They tasted good, smelled wonderful, and the all natural formula was gentle enough to apply every hour.

Early on, the company invested in automated machinery rather than promoting with beauty bloggers right away. This way, they were able to keep up with demand, churn out new product, and supply other stores like Walmart and Target. Keeping their product in house kept costs down to invest in marketing initiatives after their product took off. For more info, visit evolutionofsmooth.com.

Read how EOS started here: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick