Whitney Wolfe and Bumble Refuse to be Bought by Match Group

Match Group, the parent company of Tinder, has officially lost all hope of purchasing its competitor Bumble. Bumble is a dating app that enables women to make the first move. Match Group has recently filed a lawsuit against Bumble for patent infringement and trade secret theft. After Match Group’s unsuccessful attempts to purchase Bumble from Whitney Wolfe-Herd, they have decided to file a lawsuit in a frivolous attempt to put Bumble out of business.

Bumble has finally responded to Match Group’s lawsuit in the form of a public letter. “We swipe left on you,” the letter says. “We swipe left on your multiple attempts to buy us, copy us, and, now, to intimidate us.”

The letter declares, authoritatively that Bumble will never be a part of Match Group.

Whitney Wolfe Herd was actually a co-founder of Tinder. She left the company after filing a sexual harassment lawsuit against Tinder and their parent company Match.

That’s when Whitney Wolfe Herd started her own dating app: one focused on women first. Bumble takes the power of the first move and gives it solely to the women. Unlike Tinder, Bumble is created in a way that makes it possible for only women to message the men first. Once a match is made, when both people swipe right, only the women have the resources necessary to make first contact.

The lawsuit claims that Bumble stole the swiping feature that Tinder made famous, although swiping is certainly not a creation of Tinder. Swiping to move through a menu is something that was created at the dawn of touch screens.

Despite Herd’s mindset of refusing to sell to Tinder, she is considering merging with other companies. “We’re exploring several different opportunities,” she said.

 

About Whitney Wolfe Herd

Whitney Wolfe Herd, as well as being the founder, is the CEO of Bumble. She resides in Austin, Texas but was born in Salt Lake City, Utah. She is married to Michael Herd and attended South Methodist University. At the young age of 22, she joined Hatch Lab and worked with a startup called Cardify. This venture failed, but it gave her the experience to successfully create Tinder.

After the sexual harassment lawsuit was filed Herd was contact by Andrey Andreev, the creator of Badoo. The two of them partnered up to create a new dating platform: Bumble.

 

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