Bruno Fagali in the Fight Against Photoshop Advertising

     Bruno Fagali is a human rights activist and ethical lawyer. He has represented many clients who have had their rights infringed upon by corporations. He brings litigation to the table that equalizes the playing filed for everyone in the legal process. His strong sense of social responsibility is part of what makes him a great attorney and he is one who can rarely be beaten. If you examine his track record you will be impressed by his amount of victories. One of his major opponents has been the advertising industry. Companies in this industry have engaged in practices that are harmful to humanity for ages. They have been allowed to lie and misrepresent what they are selling to the public. This is unacceptable to Bruno fagali. He has joined forces with his popular law firm and created a blog that exposes the practices that he is fighting against.

The most devious practice (at least one of the most devious) that advertising agencies engage in is Photoshopping their models. This practice has been going on for a long time and it is highly harmful to young women and teens. When they see these models with unrealistic proportions they are forced to wonder what they would look like if they dieted. This causes most women to go over the edge and starve themselves or begin vomiting. This practice is widespread and highly dangerous.

Governments around the world have taken notice of this phenomenon and have taken steps to change it. They have introduced legislation to force ad companies to reveal when they are using Photoshop. This Photoshop Alert will be the main point that keeps companies from misleading consumers with their products. If a company is caught using Photoshop and does not use the alert they will be subject to fines and penalties.

Brazil is set to be the next country to implement this Photoshop Alert and Bruno Fagali is all in favor of using it. The health department has reported that thousands of adolescents suffer from anorexia and bulimia because of unrealistic body expectations. It is killing our youth and Bruno fagali wants to stop it.

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