Habaneros are a member of the Capsicum family which includes chili peppers like bell peppers and jalapenos. It is a native of South and Central America as well as the Caribbean Islands. It’s the hottest chili pepper that is commercially grown and is loved not just because of the heat but also because they have a really great flavor to them.
Joel Friant is a small businessman who owned a Thai restaurant back in the 1990s. During this time he was trying to find a commercially available habanero product that would be a great match for the food he was serving but he couldn’t find anything that could live up to what he wanted. He decided to create his own so he traveled around the nations where habaneros originated so that he could find the best ones in the world.
His travels led to the birth of the Habanero Shaker. He started using it in is restaurant and people were bowled over by the heat and flavor. He made the decision to also launch it in a few big grocery stores in his area where it was met with success as well. Unfortunately for the lovers of this product, he had to take a break from selling it a number of years later because some other businesses he owned needed his all of his attention.
Around 2012 he decided it was time to revisit his habanero product. He built an international supply chain of farms that grew and sun-dried habanero peppers which were then ground down to the correct size and shipped to him. He wanted to reach the biggest audience for his product he could so he took several courses covering subjects such as internet marketing techniques and eCommerce.
Today, the Original Habanero Shaker is now available online in a 1.5-ounce canister. He says they have a shelf-life of years without losing any of the flavor or spiciness. He estimates that each canister will last the average household anywhere from two to six years. The best part is that the ingredient list is only habanero pepper flakes and that’s it.