The Superior Negotiating Power of Roc Nation’s Desiree Perez

You may not know immediately offhand about Desiree Perez, but as an executive with Roc Nation she is nonetheless impressive. Perhaps what is most impressive about her is not that we do not know of her, but the fact that such celebrities as Jay-Z, Rihanna, and the NFL’s Ndamukong Suh and the MLB’s Robinson Cano know of her business acumen very well. In the behemoth $17.2 billion entertainment industry, Desiree Perez is almost a household name. Indeed, if there is one person who has made rapper Jay-Z into what he is today it would be her.

In the mid-1990’s Jay-Z was just another up-and-coming rapper. While that is definitely impressive, it doesn’t even remotely define who he is today. He is now not only a rapper, but a business mogul. It is primarily because Desiree Perez took him under her wing that he has a multitude of business interests and a broad reserve of financial capital.

What defines the appeal of Roc Nation’s Desiree Perez? Part of it comes from the fact that she is quite comfortable behind the scenes and in a backroom and every bit as comfortable in a boardroom as well. She has literally become Jay-Z’s secret weapon for almost every business deal he undergoes.

If she was able to have a powerful influence on Jay-Z’s life it would have been enough. However, she was also instrumental in administering a $25 million Samsung collaboration to promote Rihanna’s Anti Tour. Rihanna’s tour would go on to be so successful that she is now seen as a bankable star vocalist.

This is just a random sampling of some of the magic that has been weaved by Desiree Perez. She is one of the experts that works behind the scenes and makes a multitude of business decision to make these concerts and other events the hugely profitable ventures they are. What’s even more amazing is how she made her mark in such a male-dominated industry. Desiree Perez is definitely a name to be aware of. To know more about her click here.

Leave a Comment

Your email address will not be published. Required fields are marked *