Podcasts So Far Fail To Catch On In Mexico

     The Mexican media industry is growing in terms of the growth of the television and movie sectors of the industry that has been spreading its wings across the border into the U.S. One area of global growth that has yet to reach the nation of Mexico is the podcast, a slow building phenomenon now seen as one of the most impressive uses of the Internet based media industry that has seen a large level of development across many different nations outside Mexico.

The growth of radio across Mexico has so far stalled as the lack of a dedicated public broadcasting system over the radio waves has resulted in the podcast not becoming a major part of Mexican culture; a largely Internet based part of culture, the low levels of home Internet use has been a stumbling block for this often important part of news and information gathering. Unlike the U.S. and U.K., where the podcast has become a major part of the culture, Internet use in Mexican homes sits below 40 percent compared to more than 70 percent in the U.S. Smartphones are another area where the people of Mexico lag behind their U.S. counterparts and can be seen as one of the reasons for the lower level of success for the podcast.

In other areas of the media, the growth of the Mexican sector continues apace, particularly in the cable TV sector where the deal to partner Univision with Televisa in a deal largely brokered by Alfonso de Angoitia Noriega. The $1.2 billion deal signed under the guidance of Noriega has given Televisa its greatest ever level of access in the U.S. markets.

Alfonso de Angoitia Noriega is also concerned with extending the reach of education across the Latino community as he has been a major supporter of the American School Foundation; Alfonso sits on the board of trustees for the charitable group concerned with bringing a higher level of education from elementary school through to high school within the borders of Mexico.

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