Fabletics has become one of the most notable names in fashion. It combines fabulous fashion designs with the functionality of activewear. The company started out just producing exercise outfits but quickly realized its greater potential. Fabletics is now providing highly fashionable outfits that still maintain the activewear purposes. Don has been a big part of why Fabletics is so successful. A few years ago, no one in the fashion had ever heard the name, Don Ressler. He was not always a fashion innovator. In fact, he did not know much about the fashion industry when Don Ressler founded Intelligent Beauty. Intelligent Beauty is one of Don’s first companies; aside FitnessHeaven.com and SENSA. FitnessHeaven.com and SENSA are both e-commerce platforms that focus on providing health-based products.
What Don brings to the table is his keen ability to identify market trends. He has become an expert and spotting new opportunities and turning them into industry-leading brands. Fabletics is just a small part of a much larger company that Don founded. Don Ressler has always had a passion for combining his personal interests with business; thereby, making business more enjoyable. Both Don and his wife are passionate about fitness and health. They were both athletes who enjoyed wearing the latest activewear fashion. The problem that they noticed with activewear fashion is that it is often not the most fashionable attire. So when Don Ressler saw an opportunity to open another fashion-based business, he came up with the idea of creating a line of athletic wear that was stylish and affordable. Eventually, Don and his partner met with Kate Hudson about the idea, and she loved it.
Another industry-leading company owned by Don Ressler is TechStyle. TechStyle is probably the most profit-based success of Don’s career. Lots of other companies took notice of TechStyle’s success, leading to a $40 million funding of the company in 2013. Don wasted no time in using that money to seek out more growth opportunities. He hoped to expand the company’s markets, open new enterprises, and purchase other businesses that had massive profit-based potential. In 2014, TechStyle received an additional $85 million of funding. Before the year was out, other investors had added funding, bringing the fund total to $250 million in one year. With all that funding, it is no surprise that TechStyle announced it had made $500 million in profits.