Julia Glass once said, “I see life as increasingly complex, vivid, colorful, crazy, chaotic. That’s the world I write about… the world I live in..” While the author did not necessarily mean that she surrounds herself with neon color schemes (though she might), she was talking about the importance of acceptance and being yourself. Though this company does pride itself on its neon color schemes, they also stress the importance of being themselves. Lime Crime is a makeup company that has undoubtedly changed the makeup industry by offering unorthodox colors that seem so wrong, but are actually so very right.
Can I borrow your squash velvetine lipstick tonight? Sure, I’m wearing teddy bear, anyways. This how the public imagines Lime Crime’s fans, or Unicorns as they are called, speak to each other each day. Thankfully, an immensely popular Instagram page made for the company has over two million followers, and these Unicorns waste no time in posting their makeup choice of the day to share with other fans, get some further inspiration, and to just simply rejoice in the company that allowed them to toss their nude lipsticks and brown liners for products that are just a little more dangerous.
Established by the Queen of Unicorns herself, Doe Deere, Lime Crime has been a company that has more so been an outlet for those lacking in the freedom to express themselves. Outrageous and lively colors are reasonably priced for those who just see nothing wrong with wearing neon purple lipstick with green eyeshadow accented with orange eyelashes, ultimately making Lime Crime a safe choice for the wallet, but an exciting option for the face of millions. They say being natural is the best way to be, but Lime Crime undoubtedly proves that it really is not.