Eucatex is one of the largest wood products manufacturers in the world. The company, which started in 1951, uses raw eucalytus as a staple of its products. Eucatex began its operation primarily producing soft boards. Shortly after its inception, the company started manufacturing tiles and panels. Within 15 years, Eucatex went international and began exporting its products overseas. As Eucatex continued to grow exponentially, the 1980s ended with the company exporting to over 50 companies and splitting into 4 categories: Forrestry, wood, metallic and mineral.
The man behind the company’s extraordinary success is Brazilian business magnate Flavio Maluf. After receiving a mechanical engineering degree, he took a job with Eucatex in 1987. Maluf worked with the family company in several different areas and quickly moved up the management chain. By 1996, he was the lead manager of the industrial section. By 1996, he uncle, who was also Eucatex’s president, invited him to become part of the executive board of the Eucatex Group.
After several years of success under Maluf’s guidance, he was named president in 1997. One of his first initiatives was to revamp the company’s image and begin a new line of products. By 2010, the international market had grown to over 100 countries. Eucatex launched an operation in Salto, under the leadership of Maluf. As Maluf describes it, failure isn’t in his vocabulary. Flavio has spoken up many times about education, but he’s also been called upon for analysis of major business dealings like chemical mergers.
Now that Eucatex has celebrated its 65 years in existence, the company continues to be a global leader. The company is environmentally conscious and manufactures in a way to preserve the environment. The company now employs over 2,000 people and has manufacturing operations in Brazil and Argentina.